Like many of you, my business deals with the fast-paced world of “what’s next.” The fulfillment industry isn’t typically at the top of the list when trendsetting reviews are made, which is actually a disservice. The foundation of effective marketing success rests in the ability to fulfill customer needs. We have tailored our services to be a business strategy for customers. The ability to consistently prepare materials and products with excellence and out to the right locations at the right time can help or hinder a business reputation. As the marketplace grows with more people employed, many fulfillment companies are wondering where to find the people they’ll need to meet the demand of consumers who want their products “yesterday.”
With high employment leading to a growing shortage of workers, long-term business strategies are required. Here at Atlantic Coast Fulfillment, we began working on this issue years ago. Developing a proven and experienced group of people with seasoned talent, we have maintained our labor support in order to serve the ebb and flow of customer’s seasonal needs. Although automation has been replacing human labor over the years, the fact remains that smart people solve problems, not equipment. Our team has faced and overcome challenge after challenge for customers with specialized fulfillment needs, labor-intense with error-free outcomes.
The point I’m making here is as business leaders we need to continually prepare for customer needs far in advance. If it helps, I would be happy to share our experiences in this area.